Synopsis
As a gamer, fan of Drag Race and a member of the LGBTQ+ community, I was thrilled to direct an ad for SEGA's Two Point Campus featuring Lawrence Chaney, winner of RuPaul's Drag Race UK Season 2. This project was a dream — combining comedy, vibrant visuals, and pop culture to celebrate inclusivity in gaming.
My approach was to blend subversive humour with high-energy, colourful storytelling, cross-pollinating gaming and drag culture in a way that felt fresh, fun, and unifying. Representation in media matters, and I was excited to contribute to a campaign that championed diversity in an entertaining, lighthearted way.