Synopsis
As a gamer, fan of Drag Race and a member of the LGBTQ+ community, I was thrilled to direct this ad and social campaign for SEGA's Two Point Campus featuring Lawrence Chaney, winner of RuPaul's Drag Race UK Season 2.
We shot 5 videos in total: one hero ad and 4 ads designed specifically for various YT creators such as RT Game. www.youtube.com/@RTGame/videos
My approach was to blend subversive humour with high-energy, colourful storytelling, cross-pollinating gaming and drag culture in a way that felt fresh, fun, and unifying.